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Brand
- ConnectHub Meeting Spaces is a startup business in New York that offers hourly rental of small meeting rooms, catering to small groups of 3-4 people who need a convenient and well-equipped space for meetings and discussions outside of their offices.
- The company aims to provide a comfortable, technologically advanced, and hassle-free meeting experience.
- ConnectHub’s Unique Selling Proposition (USP) is their secured meeting spaces with noise-proof technology, smart code access for meeting attendees and technologically advanced equipment in the meeting spaces which is not available yet in their more established competitors.
Costumers
- ConnectHub will cater to professionals in New York, who at any given time can book meeting spaces where a small group can meet and have a neutral ground for thoughtful discussions.
- It will create instant connections for tech-savvy professionals whose requirement for fast internet, secured log-in, uninterrupted wi-fi, smart TV and smart boards are part standard offers.
- A secure discussion is also part of USP or unique selling proposition as it offers noise-proof technology so customers with “highly confidential discussion” will find a safe place to meet.
Objectives
- Develop a compelling brand identity for ConnectHub.
- Highlight the unique selling points, including technology and convenience.
- Create a trustworthy and professional image.
Brand Logo and Identity
- We started by using the speech bubble icon as inspiration that also symbolizes people freely talking in a secured meeting space.
- We illustrated the two speech bubbles that later became a connected icon.
- We selected a professional yet inviting color palette featuring calming blues, warm grays, and accents of vibrant green to represent growth and innovation.
- And these collaborative efforts resulted in a modern and clean logo incorporating interconnected lines to symbolize collaboration.
Brand Consistency
- We have created variations of your ConnectHub for different platforms but maintain core elements for recognition.
- We have maintained typography to reflect ConnectHub’s brand’s personality and use them consistently in all marketing materials including social.
- Of course, we developed comprehensive brand guidelines that provide details on how to use ConnectHub’s brand elements correctly.
Strategy
- Created a comprehensive brand identity system that caters to the young and active professionals in NewYork.
- Developed the name “ConnectHub Meeting Spaces” to convey the idea of a central and connected meeting place. Designed a modern and clean logo incorporating interconnected lines to symbolize collaboration.
- Selected a professional yet inviting color palette featuring calming blues, warm grays, and accents of vibrant green to represent growth and innovation.
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Takeaways
- Increased Brand Recognition: ConnectHub Meeting Spaces quickly gained recognition in the local business community due to its memorable name and logo.
- Positive Customer Feedback: Customers praised the convenience, technology, and professionalism of ConnectHub, resulting in high customer satisfaction scores.
- Engaged Customers: The brand identity connects with the audience, relatable and accommodating according to our surveys. It truly feels good to have their audience engaged with the brand resulting to a growing online community, with a 30% increase in social media followers and engagement.
Lucid Project Design team appreciates the collaboration and connection we have made with ConnectHub marketing team. Their goals are precise, which makes it easier for us to deliver what’s needed. Their pain points were identified at the beginning of the project, which we addressed one-by-one banking on our team’s expertise, agile project management system and of course delivering the client the service and product they deserve.