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OBJECTIVES
- Make sure the content is engaging to customers and will put across the message of Desert Brew Café sticking to its favorite taste of coffee but creating a more vibrant look and feel through freshly generated content.
- Make new content available on their social media platforms to engage customers and later get more user-generated content (UGC)
- Create fresh new content that will highlight their well-known taste in coffee.
SOLUTION
From the Discovery call, we have identified that Desert Brew Café needs more than just revamping old content but a batch of fresh new blogs, and new and vibrant social media posts that will engage their loyal customers and capture new markets. They availed the Gold Package for Content Creation which includes blogs, a social media kit, social media posts, and management.
1. Engaging Content for a Vibrant Look and Feel – this is our ultimate content goal for Desert Brew Café. So, here’s how we did it:
- Storytelling through Blogs: Craft engaging narratives around the coffee experience, from bean sourcing to the brewing process. This has been reflected in the blog posts created for Desert Brew Café. We keep the blogs focused on their primary keywords such as artisanal coffee blends, favorite coffee in Muscat, local coffee shop, and best-tasting coffee.
- We share stories of satisfied customers or employees to humanize the brand. We specifically wrote a story about two young professionals who followed their father’s favorite coffee brand and now claiming Desert Brew Café as their favorite. This story is now the “Most read blog” and gained a good number of engagements with more than hundreds of social shares.
- Visual Aesthetics: Desert Brew Café invested in high-quality visuals, such as professional photos and we took that and created engaging social media posts.
- Interactive Content: Incorporate polls, quizzes, and interactive posts to encourage customer participation and feedback. This can be related to their favorite coffee blends or ideal café ambiance.
2. Social Media Engagement and User-Generated Content (UGC):
We implement a social media strategy that encourages customer interaction, user-generated content, and community building.
- Engagement Challenges: Create weekly challenges or contests on social media, encouraging customers to share photos, stories, or videos related to Desert Brew Café. For example, a photo contest with the best coffee art.
- Hashtag Campaigns: Introduce a unique and catchy hashtag for customers to use when posting about their coffee experiences. Feature the best posts on the café’s official page.
- Customer Spotlights: Regularly feature customers on social media by showcasing their favorite coffee orders, tagging them in posts, and expressing gratitude for their loyalty.
- Interactive Posts: Run polls or ask open-ended questions to initiate conversations and gather insights into customer preferences. Respond promptly to comments and messages.
3. Highlighting the Well-Known Taste of Coffee:
Create compelling content that emphasizes the unique flavors and quality of Desert Brew Café’s coffee.
- Documented the Coffee Tasting Event: Through a well-written blog about Desert Brew Café’s in-person coffee tasting events where customers can learn about different coffee blends, brewing methods, and flavor profiles, we are able to document one of Desert Brew Café’s famous event.
- Educational Content: Created blog posts educating customers about the coffee beans’ origin, the roasting process, and what makes Desert Brew Café’s coffee stand out.
- Limited Edition Blends: Introduce limited edition or seasonal coffee blends to create excitement and urgency. Promote these blends through visually appealing content and special promotions.
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Overall Recommendations:
- Consistent Brand Voice: Maintain a consistent brand voice across all platforms to build a strong and recognizable brand identity.
- Analytics and Adaptation: Regularly analyze social media analytics to understand what content resonates the most with the audience. Adapt the strategy based on the insights gained.
- Customer Feedback Loop: Actively encourage and respond to customer feedback. Use positive feedback in marketing materials and address any concerns promptly to show a customer-centric approach.
Lucid Project Design tailored these strategies based on the specific characteristics of Desert Brew Café’s target audience and local market trends. We also adjusted the frequency and types of content based on the engagement patterns observed.
